Brand drinks Pepsi took mythical figures in advertising Coca Cola, increased competition, to mock and provoke a rivalry.
The new advertising campaign features the famous polar bears placed moreno while you enjoy a cruise. The animal has two brands of soda and runs finally with Pepsi.
But that's not all, in another spot of the same campaign used at the "viejito pascuero", who goes on holiday and dances with a Pepsi in hand.
Coca Cola has spent years doing their advertising campaigns using these characters, which further people associated with the brand of red.